As a leading HSA provider, HealthEquity provides an informed perspective that promotes increased adoption and employee satisfaction. Our experience has led to the development of a robust communication plan that helps partners educate and motivate employees.
Consumer-directed healthcare (CDH) is a new concept to many and may seem complex. Employees may still be more comfortable with their traditional, high-premium health plans. The themes of our messages include:
You can see samples of the education materials outlined below at:
https://www.healthequity.com/partners/employers/hsa-education-tools
Member resources website – 8 weeks prior to open enrollment
A custom, co-branded member resources website is created by HealthEquity for your employees to access the many tools available:
A sample site is available at HealthEquity.com/HSAlearn
Benefits overview communication – 6 to 8 weeks prior to open enrollment
In the initial communication to employees about the coming year benefits, include a brief description of the HSA-qualified plan and a link to the member resources website. Also provide a timeline with key dates and other milestones leading up to open enrollment.
“Winning with an HSA” email – 6 to 8 weeks prior to open enrollment
Immediately following the benefits overview communication, send an email to all employees, highlighting the wins provided by an HSA-qualified plan. Include as an attachment, the “Winning with an HSA” document.
“Who are you?” email – 5 weeks prior to open enrollment
To help engage employees, send the “Who are you?” email, which introduces the personas. These personas illustrate personal scenarios that employees can identify with and see the real benefits of an HSA. An online tool lets employees assess their personal lifestyle and how an HSA will maximize their savings.
Custom pre-enrollment hotline – 4 weeks prior to open enrollment
HealthEquity secures a custom toll-free number for your employees to call and ask any questions they may have regarding HSAs. Our member services team is available every hour of every day to provide insight to maximize health savings.
Paystub stuffer – 4 weeks prior to open enrollment
Reinforce the previous HSA messaging with a paystub stuffer that again outlines the benefits of an HSA-qualified plan and provide a link to the member resources website and the custom pre-enrollment hotline.
Train the trainers initiative – 4 weeks prior to open enrollment
HSA adoption can be significantly enhanced through the support and advocacy from company leaders. Use HealthEquity’s team to conduct HSA trainings alongside your company’s benefits leaders. We provide the tools and insight to educate leaders and help them engage with employees.
Workplace posters – 2 to 4 weeks prior to open enrollment
Display a series of thought-provoking posters around the office, promoting the benefits of HSAs and directing employees to the various resources available.
Open enrollment promotion – 1 to 4 weeks prior to open enrollment
Among your communication to promote the open enrollment period, continue to highlight the HSA resources available:
Enrollment materials distributed – 2 to 3 weeks prior to open enrollment
HealthEquity circulates materials to meeting locations. Included in the kits are:
On-site support – during open enrollment
A certified presenter from HealthEquity can attend group benefit meetings. We have found it is more effective to make presentations to large groups rather than have a presence at benefit fairs.
Account mentors email – week 1 of open enrollment
Promote the custom hotline for employees to call for answers to any questions and to request a personal assessment of HSA benefits and options. Our account mentors are available every hour of every day to help.
Webinars – week 1 of open enrollment
A series of live webinars familiarizes employees with the HealthEquity online member portal and how to use their account. An open FAQ session follows to address any inquiries. Attendance to the webinars are tracked and reported to you for additional follow-up. A recorded version is also available for those who are not able to attend.
Welcome kits – 7 to 10 days after eligibility file is loaded
Customized welcome materials are mailed directly to employees who select an HSA-qualified plan. The materials provide an account overview, next steps and a HealthEquity® VISA® Health Account Card.
HealthEquity HSA member guide – 7 to 10 days after eligibility file is loaded
A comprehensive HealthEquity HSA member guide is available electronically to each member, which includes:
The Complete HSA Guidebook – on effective date
Members are given access to a free digital copy of The Complete HSA Guidebook. This comprehensive resource provides a detailed look at the policies and procedures affecting HSAs and offers insight into winning with a health savings account.
Pre-existing HSA transfers – when applicable
Members are encouraged to consolidate any pre-existing HSA into a single HealthEquity account. We make it an easy and seamless process.
Personalized education moments – every call
HealthEquity’s advanced customer relationship management system prompts our account mentors on each call to take the time and provide individual insight into the member’s account.
Ongoing member webinars - monthly
HealthEquity presents a series of webinars twice each month for members. The three-part series includes:
Member newsletters - periodically
HealthEquity distributes a member newsletter that highlights new product features, updated legislation, upcoming tax deadlines and other significant news.
Maximize contributions email - annually
Before the end of each tax year, an email is sent to members reminding them of the IRS HSA contribution limit and urging them to take advantage of additional tax incentives by meeting the maximum limit.
Custom member portal messaging - ongoing
Custom alerts and messaging to reinforce a company’s wellness campaigns or benefits initiatives can be displayed in the member portal.
Paystub and statement stuffers - ongoing
HealthEquity can provide useful content to include in paystub and statement stuffers. The content can support health initiatives, savings goals and product announcements.
Investments communication – as applicable
After a member’s HSA balance reaches the designated threshold, a communication is sent providing information on HealthEquity’s investment options and access to advisory tools.
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