Welcome to HealthEquity
HealthEquity acquired WageWorks to bring the best possible benefits experience to help more people connect health and wealth. Part of that work requires not only integrating our services and offerings, but also simplifying our brand identity. This rebranding is the next step in a carefully thought-out plan designed to minimize disruption while introducing the HealthEquity brand to you and your employees who may be unfamiliar with HealthEquity.
To that end, you and your employees should expect to see several HealthEquity brand updates beginning in May. These changes will ultimately help your team enjoy a more cohesive, engaging experience across all touchpoints.
Explore the timeline for the changes your team can expect and when and where they will happen.
Branding updates will vary by account
Updated HealthEquity branding:
Combined transitional branding:
Rebranding Timeline
WE’VE HIT MAJOR REBRAND MILESTONES, ONLY DELAYING FACILITIES REBRANDING
| March 2020 |
Brand media presence
- Digital media/PPC marketing
- Public relations
- Begin social media transition
|
| April 2020 |
HealthEquity co-branding on Wageworks.com |
| May 2020 |
Start FSA, RA, Commuter and Wellbeing platform brand transition
- Portal experiences
- Documents, statements and EOBs
- Mobile app
Social channels |
| Q3 2020–Q2 2021 |
Remaining
- Newly issue cards (July)
- Open Enrollment materials (August)
- New commuter cards (October)
- Unified portal (December)
- Complete website migration (January 2021)
- HealthEquity COBRA touchpoints (January 2021)
- HealthEquity | WageWorks branding transitions to HealthEquity (Q1)
|
Staggered As remaining platform migrations occur |
Migration updates
- Cards/collateral for existing members
- Platforms that will be sunset will not be rebranded
|
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