How Roche used targeted engagement to empower 39% of HSA members to invest.

A multi-year focus on education drives meaningful investment
balances and long-term healthcare cost confidence.

Read the case study →

Eligible employees

21,500

Location

South San Francisco, California

Industry

Biopharmaceutical

Meeting employees where they are

Tailored education and internal advocates helped employees understand the true value of their HSA benefits, resulting in a $27.6k average investing balances over the span of just a few years.

The BeneFIT program from HealthEquity is a multi-channel, employer specific open enrollment education initiative designed to enhance benefits literacy and understanding.

Investing for the future

Roche’ s targeted approach helped employees understand their benefits and build healthcare cost security.

Read the case study →

39%
HSA members investing

$27.6k
Average investment balance

Read the case study →

Your partner in healthcare cost security

Through plan design, human-centered engagement, and technology, our members see 2‑3x growth in their HSA balances over a 3‑year period.¹

Read the case study →

“Our philosophy is to really help employees save, whether it’s retirement or healthcare.”

Michon Caton
Reward Partner,
Roche

¹ HealthEquity client case study data, 2025