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Our purple culture

Pur•ple   [ pur-puhl ]


  1. exceptional in character, extent, degree; remarkable
  2. worthy of notice or attention; outstanding
  3. notably or conspicuously unusual; extraordinary

The Beginning

In 2002, HealthEquity was established with an aim to transform health care and help Americans better save and spend their health care dollars. Since our inception, we have strived to develop a ‘purple’ culture both internally as a company and as we serve over 3.4 million American households.

Education is Key

We understand the significance and complexity of selecting the right health plan option for each individual and family we meet. Since consumer-directed health care (CDH) is a relatively new option, we recognize there may be misconceptions and apprehension. Because of this, we strive to provide the industry’s most effective and comprehensive educational resources aimed to inspire and engage.

Account mentors

Our team of specialists based in Salt Lake City is available every hour of every day, providing expert insight to help optimize health savings accounts and answer any questions that members may have. We are here to help every step along the way.

Awarded one of Utah's
Best Companies to work for

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Our Purple Culture

Noteworthy. Extraordinary. Remarkable. Uncommon.